Work Work.

So. I have the privilege and opportunity to be working as a design and production intern here at Nu Skin in Provo, in this lovely building.

Other than the usual, menial production jobs that us intern gets, sometimes we get the opportunity to do something really cool and interesting.

Currently, the other intern and I are working on creating fairly holistic campaign centered around the introduction of an improved employee and managerial interface/interaction system. We will be creating a separate, sub-brand identity (a unique one that still functions beneath the Nu Skin aesthetic), and be creating a series of miniature advertising posters, a larger posters, and possibly stationary and web elements as well. 

Although these are just the first takes at it, this the general direction that we were taking it in.

We were inspired by the concept of a simplification and interface-redesign of an older, confusing, less efficient system; we wanted to create something that was pictorial, memorable, and to some degree narrational. The idea is that Nu Skin is taking these chaotic, unstable shapes and reducing and reinventing them to become stable, efficient geometric forms. The forms on black, as well as the selection of CMYK pantones is meant to invoke a sort of technological formalism. '

Chances are that we'll have to change a bunch of stuff to it. In fact the final version may end up looking nothing like this. It's just that the other intern and I are just too in love with the idea of it, which means that it's destined to be slaughtered by higher authorities. It always happens. C'est la vie.